Astonishing 282% Increase in TV Everywhere Viewing

The concept of TV Everywhere continues to reshape the landscape of consumer viewing, powered by ever-more capable mobile and connected devices, the growth in high bandwidth fixed and mobile services, and a general rise in awareness on the part of the consumer.
Indeed, the latest analysis by Adobe Digital Index (ADI) has found that growth in TV Everywhere has now become what it terms as ‘dramatic’. And, perhaps somewhat surprisingly, not only Apple TV controls the major share of TV Everywhere viewing, but iOS devices represent the majority (82%) of all unauthenticated mobile video viewing. (…)

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