Multi-Screen Resources – Think Insights – Google

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From smartphones and tablets to laptops and television, 90% of all media interactions today are on a screen, and businesses that allow users to interact with their brand across all platforms and on all devices are able to generate more engagement. So how do you get started?

Guillaume de Lafontaine‘s insight:

Today’s consumers are ready to connect with your business on every screen — from smartphones and tablets to computers and TVs. That’s a great opportunity, but only if you can give them a great browsing experience, regardless of what device they’re on. This can be a challenge, but we hope to make it simpler.

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